Email Marketing

Email marketing is a vibrant and powerful way to connect with people. Be honest… do you even know anyone who doesn’t have an email address?

When used thoughtfully email marketing is a brilliant way to build loyalty and trust. It’s important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. You can cover topics like changes in your company, successes, new product releases, upcoming events, request feedback to your customer – this list is virtually endless. And with 2.5 billion users, email isn’t going anywhere.

When it comes to converting people into members, customers or supporters, email marketing is the way to go. It’s easy, effective, and inexpensive. You don’t have to take my word for it. A joint study from and Forrester Research found that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics.

And the best part…it’s measurable! When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness.

Below are some samples of email campaigns I’ve designed. If you’re interesting in adding email campaigns to your marketing mix, let’s connect!