The saying is ingrained in our minds — a picture is worth a thousand words. People believe what they see, and professional photography easily compliments a news release.
Now more than ever before, it is important to have a digital-first strategy by incorporating highly engaging, newsworthy photos to help support and communicate your story. Photos help drive news release visibility and trust.
There are many reasons to include visual content in your multimedia press releases, but the biggest by far is that visual content gets shared more. And the more your content is shared, the more chances for people to see your brand and learn your story.
Here are some examples of how my photography helped my clients amplify their story in media. Click the images below to view the news story online.