Work in social, they said. That is actually the name of a social media account I follow that genuinely captures the insanity of this career choice. You know when you come across a post that hits the mark so accurately you can’t help but laugh, because otherwise you’d cry, that’s this account for me. I…
Author: Amy Ulivieri
Building a Content Library: The Value of Regularly Scheduled Creative Shoots
BUILDING A CONTENT LIBRARY In the fast-paced world of digital marketing, keeping content fresh, relevant, and engaging is crucial. As the seasons change, so should the visual narratives that brands share with their audience. This is where the value of having a creator, like AU Creates, come in monthly or every other month truly shines.…
Capturing a Summer Activation: Luminescence at LH Rooftop
Case Study This summer, I had the opportunity to create content for the stunning “Luminescence” activation at LH Rooftop, located inside the iconic LondonHouse Chicago. This installation combines the rooftop’s breathtaking views with a mesmerizing light installation that transformed the space into a radiant oasis above the city. Not only did I focus on capturing…
Spring Menu Updates for Lucca Osteria: Gathering Content
Take a look the work completed during a photoshoot at Lucca Osteria & Bar in Oak Brook, Illinois. The goal was to capture new cocktails and dishes from the Spring menu, and refresh their digital presence across their website, social media platforms, and email campaigns with vibrant, captivating visuals that reflect their culinary ethos and…
Maximizing Social Media Engagement with Special Events: A St. Patrick's Day Case Study
As a content creator, some of my most exciting projects each year involves capturing unique events that resonate with both local and global audiences. This St. Patrick’s Day, I had the opportunity to capture content from the stunning backdrop of LondonHouse Chicago’s LH Rooftop, leveraging the city’s iconic river dyeing tradition to amplify our digital…
The Power of Custom Content Creation for Promotional Campaigns
In the highly competitive hospitality industry, creating a unique brand experience is paramount. Tailored content that resonates with specific promotions and offerings can significantly enhance guest engagement and brand loyalty. My work with LondonHouse Chicago and The Godfrey Hotel demonstrates how bespoke content can transform promotional campaigns into memorable experiences that resonate with guests and…
Photographing Holiday Tea at LondonHouse Chicago
Capturing the Essence of Holiday Tea at LondonHouse Chicago: The Power of Visual Storytelling Photography isn’t just about capturing images; it’s about telling a story. This was the guiding principle behind our recent project at LondonHouse Chicago, where we had the delightful opportunity to photograph their Holiday Tea event. The images we captured were a…
Creative Direction for LondonHouse Chicago’s Fall Tea Photoshoot
Afternoon tea isn’t just a menu item. At LondonHouse Chicago, it’s an experience worth showing off. I’m Amy, founder of AU Creates, and in this post I’m walking you through how I approached capturing their tea service in a way that feels as refined as the real thing. The Vision Unveiled I presented LondonHouse Chicago…
Photographing New Sushi Platters at I|O Godfrey
The I|O Godfrey Rooftop Lounge recently launched new sushi sampler platters. Leveraging the power of visual storytelling, I was tasked with capturing high-resolution photographs and engaging video content of these delectable offerings. The vivid imagery not only highlights the intricate details and artistry of each sushi piece but also encapsulates the ambiance of the rooftop…
Staycation Content Gathering for Le Méridien Essex Chicago
In the dynamic world of social media, content authenticity and originality reign supreme. As a content creator and social media strategist for various luxury properties, I’ve discovered the unparalleled value of staying overnight at client properties. This immersive experience enables a comprehensive understanding of the establishment, paving the way for a rich library of content…